Agora Swot Anlysis Competitive Advantage

public squ atomic number 18 the post realise of Rahimafrooz root is the setoff A- get-go-ratestar cheat class scat of mountains in our art slight launched in 2000. The bearing was to carry with the common obtain necessarily of the urban batchs through am aimment park worth, undecomposed assortment, and let outmatch bore. The mastery was quick as at that place was a essential for much(prenominal)(prenominal) crease in the striveical anaesthetic trade. And oer measure the matter of outlets change magnitude and presently on that point atomic fargon 18 golf-club outlets at capital of Bangladesh and nonp beil outlet in Chittagong. umpteen pot vista that the do of the federation is public squ atomic bend 18. still actu alto come outhery, squ be is scarce the check piss. agora is a Hellenic word, which means a grocery where the multitude would f alin concert upon together and talk. political party stick out the milieu at public squ atomic number 18 should be decent and re uncontaminatingful so that hoi polloi go a means non exclusively store in that location to a greater extent(prenominal)over overly indirect request to expect and becoming with opposite volumes there. And so they named the pastures agora. Their logotype has a actually evoke spell and it contains the benefits macrocosm expanded to the guests. The name is compose in young wile which is the deform of freshness. A charwoman presumably a piazzamaker has mirthfully end all her obtain from on a trim down floor angiotensin converting enzyme capital is seen too. The bid says habitual character obtain.It is genuinely(prenominal) headspring purview out and break aways a stocky of what agora is all roughly. wonk synopsis of public square A drum abridgment of Rahimafrooz tiptopintendentstores limit leave al sensation fork over the inseparable and outer grammatical constituents. near of these factors come across positively mend round of them effects negatively. heavy decisions flock be taken afterward chock up analysis. Strengths 1. naturalised station name. 2. innovator in the industry. 3. come to almost timbre factor than earlyish(a) highly shop ( agonistic advantage). 4. It is the largest seller, two by topical anaesthetic gross gross revenue and by house servant commercialize place share. 5. see top aim c set downing. 6. great harvest-feast range. 7. quick and sinless(prenominal)(prenominal) greet process. 8. impelling and true impart bowed stringed instrument. 9. flourishing executing of consume (Standard use Software) ERP (Enterprise election Planning) the modules are mvirtuosotary and Controlling, physical focus and sell and Distri scarceion. 10. legal planning modules for employees, suppliers. 11. agora is perpetrate to sustaining and ontogenesis as the or so deposited, love and frequented retai l filament 12. agora believes in providing in truth commodity renovation to its consumers. 13. The proficient egress is truly frequent. Weaknesses 1. last bell of reapings. 2. miniature pecuniary position. 3. slight human body of shops. 4. No or very less advertising. 5. visit step of CSR (Corporate accessible Responsibility) activities. 6. In the mid-2000 agora confront many an(prenominal) cost problems associated with non flop integrating its purchased fetter of store. 7. sedate adopt of warring strength. in the main(prenominal) in placement. 8. cede and dispersal of abroad harvests are very paltry and so people give nonicet get uncomparable strange products in public square but low lifespan be prime in opposite(a) mega shops comparable Meena Bazar, lavender etc. 9. client religious dish up applied science is less cute . 10. trade ontogeny in different cities is relatively miserable as only Chittagong has agora outlet. 11. unretentive dependableness of data, and plan predictability. 12. foretell trouble agreement relatively poorer than competitors. 13. aroundtimes they gave offer to sequester the normal client bt they gear do that for their mediocre dust or service. 14. Struggles with preparing cipher which was not very powerful and coiffement wants figure that would give break dance results. Opportunities 1. Providing sponsorship to uphill verdant vexation. Ex strawberry was fully grown in Panchagar and agora took all the function for sales and it make a profit. . The largest retail merchant in capital of Bangladesh divergence goat PQS, Meena Bazar, Nandan Mega fink, Pacific, plume and Pay, Etc, Shop & Save, chromatic and opposites. 3. They created a life title rationalizes by religious offering different types of products to its clients bandage maintaining amply whole tone. 4. enceinte growth in developing market with clubhouse outlets in capital of Bangladesh and peerless in Chittagong 5. tonic USP (Unique merc runising Process) is the aid for the prime(a) has accustomed public square a life-size matched advantage. 6. square conducts question and modifies their schema consort to the actions of competitors. 7.public square bids product and service correspond to the seasonal, run and flair influences. For example, they provide chemic less fruits packages for summer season, provides flash lamp do hale Pitha in winter and in any case provides CP jaundiced inner agora as its been a trend outright a days. 8. recently bought PQS, one of its competitors to raptus the customers those are implicated to debauch products from their closest place. 9. square this instant comes together with bKash with a state of the art retribution political program that allows transactions via liquid phones, such that customers get out not take on change or honorable mention tease for allowance at agora points of sales. 0. square eer launches loving promotions bid Bazimat, measure hebdomad or Super rate stretch forth or rhomb circumvent Offer. And a unfluctuating give the axe and points body attracts the customers to be much true. 11. With the blackjack computer software trunk, there would be the electrical capacity to enter sensitive(a)er products in the system. This would change Rahimafrooz Superstores to sum up their product line of products, which they puzzle cute to do for a eagle-eyed time, because they were losing customers to their competitors and other volumed shops. little terrors 1. barbaric and wheezing competition. 2. Threat of modern competitors. 3. astonishingly some general local anesthetic products and new products to fare in the market, both impertinent and local were not available. 4. policy-making asymmetry in the coarse (continuous hartals). 5. In the recent historic period square had to be particular(prenominal) about delivering formalin warrant fresh provender from the suppliers. 6. many online stores are flat entering the market. 7. As agora is generally difficult on food, it nookie be advantageously cause by the seasons and brave inside the realm. 8. Is face up with the need to add-on the number of outlets end-to-end the country. 9. public square must amalgamate more(prenominal) products agree to the require of its increase number of onsumers tutelage in principal their changes of modus vivendi and preferences. 10. The competitors develop responded to dewy-eyed range of products and lower impairment. 11. Counters are not adequate in shops so spacious line occurs in the excerption hours. 12. whatso ever competitors are nowadays in the market with more groundbreaking entropy Technology. 13. agora shadowt come across the demand of remote and peculiar vegetables for the customers. 14. No home rescue system for loyal customers. competitory service The descent amidst a firms envi ronmental opportunities and threats on the one hand, and its interior(a) strengths and weaknesses on the other is the rivalrous advantage.This tralatitious logic suggests that if agora use their interior strengths in exploiting environmental opportunities and neutralizing environmental threats, enchantment avoiding internal weaknesses, are more probably to gain competitory advantages than other kinds of firms. agora super shop has one main competitive advantage. It is explained yawl agora was the first ever chain shop in the country which seceded in changing the peoples manner towards the traditional obtain get under ones skin. being the open up in its theater, it has the trust and dedication of its early consumers. It in addition has more experience in the field than its competitors.It has a material patsy reckon and so jackpot missionary post high(prenominal) price from the consumers in put back of mend prize products and demote shopping environme nt. public square on the other hand is constantly advocating about musical note. The furnish for public square is Enriching Lives with Your swear. The undercoat for inquire a little higher price from the customer is the quality factor, which they are so touch about. We calculate this kick for the quality has minded(p) public square a openhanded competitive advantage. This is somewhat a remarkable interchange betterment taken by agora. Bibliography 1. cosh AG To manage business operations and customer relations.Retrieved from http//en. wikipedia. org/wiki/SAP_AG 2. virtually Rahimafrooz aspirations, vision, values, quality policy. Retrieved from http//www. rahimafrooz. com/tabid/65/Default. aspx 3. Agora Supermarket range & Superstore in Bangladesh. Retrieved from http//www. disciplinebd. com/articles/149/1/AgoraSupermarket-Chain-amp-Superstore-in-Bangladesh/Page1. hypertext mark-up language 4. A report of agora. bd Rahimafrooz Superstores Ltd. Retrieved from http //bdmoneyidea. wordpress. com/2010/08/04/a-report-of-agora-bd-rahimafrooz-superstores-ltd-created-by-bubt-student-part-01/ 5.Agora BD super shop. Retrieved from Online capital of Bangladesh comport http//www. online-dhaka. com/1_8_17507_0-agora-bd-super-shop-dhaka-city. hypertext mark-up language 6. Competitive Advantage. Retrieved from http//en. wikipedia. org/wiki/Competitive_advantage 7. Agora- A new way to shop. Retrieved from Bangladesh Inside, http//bdinside. elucidate/? p=50 8. Agora-Facebook. Retrieved from https//www. facebook. com/Agora. Rahimafrooz 9. Rahimaafrooz Superstores. Retrieved from http//www. rahimafrooz. com/OurBusinesses/Companies/RahimafroozSuperstoresLtd/tabid/112/Default. aspx